HOW TO: Build Community on Twitter
Your Twitter community is your life line. The strength of your community determines overall what you will (or won’t) get out of the microblogging platform. What do you want to use Twitter (
) for? I wanted to build a community where I could engage in dialogue, stay ahead of the social media curve, and share some laughs.
I just shared my objective with you. What’s yours? Start with your community objective and then go for it. Use the 10 tips below as your guide to grow the community which benefits you (and your audience).
1. Do… Create a user-friendly Twitter ID (@yourname)
Your Twitter ID is part of your personal brand. Plain and simple. Your first choice for a Twitter ID should be your name. There is nothing stronger for creating your personal brand. If your name is taken (as mine was) find a way to keep it as close as possible. (I added “PR” in front of my name, which worked for me as it reinforced my name and my expertise.)
There are only 140 precious characters available in each Twitter post. The longer your Twitter ID, the more space it takes up, thus limiting your interactions. If at all possible, stay away from numbers or an underscore. As your community grows, you’ll have many names and IDs to remember. Throwing in numbers and underscores makes it more difficult. This could ultimately minimize your interactions.
Are you reading this and thinking you should get a new username or a stronger personal brand? It’s actually pretty easy .
2. Do… Search for people to follow
It’s completely normal in Twitter culture to “follow” people you’ve never met. In fact, it’s encouraged. Begin by looking for people with common interests, hobbies or professions. I also like to follow people who are experts in areas I know nothing about.
A few tools to get you started:
• Twitter search – This is the only search function actually hosted by Twitter. It’s extremely easy to use and offers comprehensive results.
• Twellow () – An application similar to Twitter search except that you can search by categories (which makes results more targeted).
• TwitDir – I like TwitDir because it offers a search function and breaks Twitter users into categories like the top 100 people followed and top 100 updaters.
•A more recent addition worth checking out is the Twitter people directory, WeFollow (
3. Do… Learn the lingo. You’ll want to join the crowd. Trust me.
As with any new network there is a learning curve. Twitter has a quirky lingo all its own. But don’t let that hold you back from interacting. If you don’t understand something, ask someone. That’s how I learned!
A few of the essentials:
• DM = Direct Message
• @ = Use to reply and always include proceeding a Twitter ID in a reply
• RT = Retweet
• Tweet = Sending a message on Twitter
• Tw + any other word. A fun practice on Twitter is to develop a new twist on old words. For example, Tworld = Twitter world, and Tweeples = Those who use Twitter. You get the picture.
It’s an evolving list. Who knows, you might even invent the next “tword.” You can also check out basic Twitter commands.
4. Do… Know who “@” replies to you
It may not seem overwhelming at first, but soon after you gain friends on Twitter, conversations tend to move quickly. How will you keep up with it? My personal favorite is TweetDeck () (however it can slow down the functionality of your PC). A great alternative to TweetDeck is Seesmic Desktop (). I recommend a combination of the following:
• Twitter search – If you use Twitter search, also subscribe to the RSS feed. I set up two searches, one with the “@” in front of my Twitter ID and one without. You will get different results for each query.
• Tweetscan – I use Tweetscan as my quality check to see if I’ve missed any replies. You can also see a trends search cloud before you type in your search query.
• Google Alerts – Google Alerts are email updates of the latest relevant Google (
5. Do… Add your Twitter ID to all of your signatures
Pimp out your Twitter name (and not just on Twitter). As social networks like Twitter continue to go mainstream, you’ll want to be able to connect with new users.
A few opportunities to pimp out your Twitter ID:
• Add under your name when you comment on a blog
• If you friend someone on another social network, add a personal message which includes your ID
• Include a “follow me on Twitter” signature on all of your email accounts or for your social media email signature
6. Do… Reach out and say something
No one likes what I call a “virtual voyeur” (i.e. someone who watches social media interactions without responding). Everyone is putting him or herself out there and as far as my experience has shown, people are pretty darn accepting and helpful. Something as simple as a “good morning” often leads to a response. If that doesn’t work, try something a little more aggressive like, “someone say hello!”
7. Do… Read the bio of those who follow you
Know something about those who follow you. The information you get from a bio makes it easy to engage in dialogue. If someone lists knitting as a hobby, send them a link to a knitting blog you came across. It opens the door for dialogue and that is what your community is all about.
8. Do… Promote others and share your best information
Twitter is all about karma. The more good you put out there, the more you receive. When you find others with great information, don’t be shy in sharing with your community. It’s a great feeling when you promote one of your followers (instead of yourself) and it results in dialogue among your community. It ultimately reflects support for you and credibility for your follower. Win-win!
9. Do… Learn the etiquette.
Most important is to learn about when you should “@” versus DM (i.e. Direct Message):
• Sending personal information like a phone number or email address. (It may seem like common sense, but I encourage you to NEVER post personal information like your social security number over ANY public forum.)
• A conversation which will consist of multiple “tweets” or a lengthy discussion with more than three posts. (Many people on Twitter will “unfollow” someone who sends multiple “tweets” in a row. Trust me.)
• Asking multiple questions to the same person or the same question asked to multiple people. (Your content becomes less valuable when people see the same thing repeated too many times…especially right in a row.)
• Correcting a mistake you’ve identified in someone’s blog post or “tweet.” (This isn’t required, but it is considered a common courtesy. The person who made the mistake will thank you.)
• Thanking each of your new followers. (It’s a nice concept to thank each of your new social media connections, but keep in mind how many responses you’re sending out each day or within a 10 minute period.)
• Making a request to someone. (Want to ask someone to write a guest blog post or partner on a project? Don’t put them on the spot in a public forum. Once you agree on a partnership, then by all means, tweet away!)
• Constructive criticism…this is your call. (If you have some pretty serious feedback to give someone, consider the most appropriate venue.)
• Getting someone’s attention! (Want to make a connection with someone, send them a direct message to get things started. A lot of people on Twitter get direct messages sent to their email or mobile phone.)
10. Do… Find out who some of the big players are
Twitter is not a popularity contest and it’s your choice on whether or not to follow these “top tweeps,” but they do tend to share a lot of great information. Did you know Pete Cashmore and other Mashable (
) “tweeps” are on Twitter?
Stay tuned for a follow-up to this post on what NOT to do.
Sarah writes her own blog PRsarahevans.com and is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also worked for Advocate Health Care, the largest health care system in Illinois, as the manager of communications and government relations at Advocate Good Samaritan Hospital. She brings a comprehensive background in the knowledge of non-for-profit and health care management. Her personal mission to engage and employ the use of emerging technologies in all communication makes her effective in reaching a dynamic audience.
Image courtesy of iStockPhoto, Sveta
Originally Poasted on Mashable The Twitter Guide Book and Witting by : Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois. She also authors a PR and social media blog.
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Brendan added these pithy words on Jul 01 09 at 6:05 pmThis is really a great article, very informative.
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